MLM Article Marketing Blueprint: Writing Article Titles and Content (Part 3)

Now you have completed some keyword research and you have a list of targeted keyword phrases to include in your article title and content. Remember from MLM article marketing blueprint part 2, a keyword formula is to identify one or two relevant and targeted keyword phrases that are being searched for 1,000 times or more per month and they have around 300,000 competing websites in the search results.

At this point you want to think about your article title and incorporating your keywords into the title. This keyword phrase should as close to the front of the title as possible but your words do not need to be in any special order as long as they are readable. Search engines read from left to right and you want to make sure that your keywords are fully indexed for maximum recognition. Write a few title combinations up to 60 characters including your target keyword phrase.

When writing the article title, consider yourself as the audience or the reader. If the title is not interesting or does not lead you to believe the article has value then it will not attract readers. Much like your MLM marketing email, it won’t get read without a captivating title. You want compelling titles that identify a problem or a need followed by a solution or call to action.

One title example for an article relating to MLM marketing may be: “Boost Your MLM Sales With These Top Five Free Marketing Strategies.” You may have incredible content in your article but without a compelling title your article won’t attract readers.

Having a strong article title allows you to keep your focus on the article body or content. Once again remember the MLM article marketing blueprint and each article should focus on one subject or topic only and target just one or two keyword phrases. Include your targeted keyword phrases in the content of the article but do not go overboard, aka keyword stuffing. Insert keywords to flow naturally within the article content and remember that your goal is to build value and keep the reader’s attention.

When writing keep each paragraph focused and short, about four sentences each. A single sentence or two is often all you will need to make a point before going to the next paragraph. You do not want a long drawn out article as your readers may not want to finish reading. As a result the most important part of the article, the resource or author box that contains your important link information will not be viewed.

When possible personalize your articles with a brief story or give inside information from an expert. Let readers know about your expertise or your struggles along the way. This is interesting! Bring variety and credibility to your message. Feel free to use bullet-points or quotes when the opportunity arises. Remember you want to engage your reader to continue all the way through the article and want to get more information from you.

Stay tuned for Part 4 of the MLM Article Marketing Blueprint: the Author Resource Box. This is the main reason why you write articles and you want to get it right.

Read the entire MLM Article Marketing Blueprint

Part 1: Article Marketing Introduction & Overview

Part 2: Keyword Research

MLM Article Marketing Blueprint (Part 4): Writing and Effective AUthor Resource Box

MLM Article Marketing Blueprint (Part 5): Submitting Your Article